Monday, 3 June 2013

Want a job in the Television Industry?


Here's your guide to getting in...




The TV industry is host to a list of professional job roles, but in order to work in the TV industry in order to succeed you need to be resourceful and use your initiative consistently, and have the will to go the extra mile, when opportunities arise. There are a range of important roles in the TV industry, all important in their own respective sectors which are:


  • creative 
  • editorial 
  • technical 
  • managerial 
  • financial 
  • administrative

Every role plays an imperative part in creating and producing TV network programming. Broadcasters as employers employ predominantly on a short-term or freelance basis, more so than the economy as a whole. There are around 850 independent producers in the TV industry. Just under two thirds of these are based in London, except the BBC's most recent edition to the industry Media City, which was a move intended to stimulate growth in this particular part of the industry in the North of England. 

At the moment the TV industry is in a state of change due to the internet and cable providers providing on online service 24 hours a day, for example BBC's iPlayer or Channel 4's 4oD and more recently streaming media services that hook up to your modem such as Netflix and Lovefilm. These all act as competitors for TV producers and the industry today. Researchers in a recent study founded the theory of 'Content is King' in which the viewer scouts for content rather than channels and programme schedules, this may be a fair representation, with the rise of the internet, there has been a rise in consumer choice, all though advertisments still function, people tend to spend time finding things they like, especially if it is a leisure interest of theirs, for example they may research film noir as a genre, with the internet they can discover more independent content from independent sources. Recent statistics show the average British TV viewer watches around 20 hours of television a week. Those who operate in the TV industry are highly qualified with around two thirds of them holding degrees. Those who wish to employ within a media sector that wishes to compete globally will look to employ individuals with good entrepreneurial skills and commercial knowledge. 


Making your way into the TV industry...


Making your way into the industry is widely recognised as the hardest part of qualifying for a career in TV. This is due to the exciting possibilities that await those in the field, the competitive nature that exists in the business and the need to be qualified, consistent, devoted and hardworking, you must be passionate about what you do in order to conceive this.

A key factor to gaining experience once you have your degree is to volunteer and while doing so devote as much of your time as you possibly can to the employer, remember it producing media, so there's always work to be done. During your time volunteering you should be inquisitive try and learn as much as possible, it is common to start out as a runner, then make your way to camera operator so on and so forth. Television is the biggest employer of runners throughout the creative media sector. Employers say ""When we meet people - often through work experience - we particularly look for some INTEREST and idea about which way they hope to develop, but people just say 'I'd like to work in television.". Doing so will demonstrate your skills and potential to possible employers and while doing so you will gain more experience and skills than you previously had. Research your institution, get to know as much as you possibly can about their approach and style to producing their programmes. Depending on the scope for opportunity, they may offer you an internship, which would act as crucial work experience that you could then include in your curriculum vitae, and references to attach to it to! 

Networking is also very important in the industry, not in the social media sense but in a face to face environment, it's important to branch out and meet as many useful and helpful contacts as you can, use your time with them effectively by asking them advice on the tools of the trade, learn from their experiences and what routes you should take in order to get the job you want in the industry. You can start networking before even securing an interview, if you don't know anyone first-hand try attending events and functions, research the organisations and sponsors that back the functions before attending such events. Some people also share their material and discuss by subscribing as a members of an online media community or a number of them, here you are updated on job opportunities and can also communicate with professionals who could point you in the right direction.



Here are a few things you should consider after obtaining your professional degree... 


  • Apply for jobs advertised, check various national publications
  • Approach independent companies “cold” as many jobs are simply not advertised. It may depend upon being in the right place at the right time. Research the company’s record before contacting them, to avoid any irregularities.
  • Use your ideas and creativity by getting involved in projects (funded or non-funded) and generally demonstrate that you are a TV person who is prepared to go the extra mile in order to work in an industry you feel passionate about in this case TV.
  • Review current skill shortages within the UK television industry, this may give you a leg-up in the event of an interview, by having skills that other applicants lack.
  • Attend trade fairs, seek advice from sector skills councils i.e. skillset

Creating a showreel can also help to showcase your work, this acts as a visual counterpart.
Rather than providing pages of writing that transcribes your work experience you have images that if organised and presented properly will leave a picture in your employer's mind of what you're about.


This will help your work to stand out. In order to do this properly you should research material the company has previously produced and tailor your showreel to meet the standards expected by the company.  Most of those who begin working in TV production will often start out as a runner, depending on the career they wish to pursue in the industry. You could also include a business card with an web address for your own personal portfolio/homepage. This shows you are interactive and up to date. If you're successful this usually acts as the first step towards a career in the industry, from here you can work out your strengths and improve on your skills, once you have demonstrated your skills and qualities you can access more opportunities to work to the role you wish to secure.

For example if you wish to work as a broadcast reporter, you would first complete your degree then apply for researcher roles within the industry. Researchers often go on to become journalists or broadcasters, research plays a pivotal role in any form of media production, it is important to go to great lengths to gather extensive research both primary and secondary. You have to do this to make a programme or film seem more authentic and believeable, you must use your initiative to conduct thorough research, it is important to engage with several sources when fact finding, in order to establish the strength of the information given to you. It differs with each creative role, but no matter what role there is always room for promotion.

Overall there are 50,100 people working within the television industry in the UK. Around 62% of the industry's workforce are based in London around 28% of those people are employed on a freelance basis.



Professional Development


 
Professional development starts after education and some hands on training is acquired. The first thing to do would be to look for an internship with an organisation, then volunteer, then if successful gain a fixed term contract or a permanent contract within that organisation. The payment schemes for work in the TV industry are as follows...


  • Freelance
  • Full-time
  • Part-time
  • Temporary
  • Volunteer
  • Shiftwork
  • Multi-skilled
  • Permanent

However some of these contracts for wages are not always consistent, 38% of those working in Television in the United Kingdom have worked without pay at some point in their careers, however this is seen as investment for long term prospects in the future, you may need to hold down two jobs in order to work your way into the industry. When working shift-work you may have to wait for a period of time before receiving your pay. before you can begin to secure your placement, you need to apply the right attitude to your work ethics. You should be prepared to face some brutal assessments from your employer, however take it in your stride, behavioural criticism will come to help you deal with any issues that could be problematic in your line of work. Finding someone available to advise and mentor you would also help to shape your professionalism and help you understand the business and attitudes that exist within this part of the creative media industry and what solutions would help you to overcome obstacles if they occur again. This way you can gain foresight and achieve things easily without any hitches to slow you down.

There are resources for those who work freelance in the television industry, the not-for-profit training charity the Indie Training Fund created by Skillset. This allows freelance workers in the industry gain fees for training sessions, these are usually measured by the day, training criteria includes, development, production, cross-platform, people skills, legal, finance and business. This will help to shape your attitude for the rest of your career.


Professional Behaviours



The first step towards shaping your own professional behaviour is to remain reliable. Your sense of reliability will reflect your punctuality and attendance, your self-presentation and your efficiency in the role you operate in. Although these are common sense skills that everyone serious and committed to a career in this industry would apply to themselves, there are skills you have to continuously improve and expand on such as software and appliance skills which can be obtained through intense course training.

It is important to be courteous even if you're in a position where you may not necessarily feel like being polite, it is important to project the right attitude when working as part of a team.  




  

Tuesday, 19 March 2013

Issues concerning Regulatory Bodies

Within the media industry there are several governmental regulatory bodies at work, they regulate key issues in the industry, protecting consumer choice and unethical practises. Ofcom are considered a key regulatory body of the creative media sector, they regulate plurality in cross media ownership, ensuring the public have access to a wide range of news resources and other information involving a differing of ideologies. Ofcom addressed a letter to the secretary of state in 2009, calling for further legislation on stakeholders wishing to purchase Channel 3 property. The 2003 legislation introduced further restrictions on the Broadcasting Act of 1990. However consequences of the Broadcasting Act were mostly for the greater good, with the act came the introduction of the ITC (independent television comission) which aided the television industry in the UK to be more independent. As a result more independent channels were launched and co-production deals were struck with already established British broadcasters. Perhaps most impressive of all changes due to this act were the improvements made to employment prospects in the industry. Broadcasters were more likely to employ people on a freelance or fixed term contract basis.

The PCC (Press Complaints Commission) regulate the legal and ethical conduct of the press, it was created independently by the publishing industry itself in 1991. This was provoked due to claims that some members of the press were breaking the code of practise and even the law by invading people's privacy. The bodies role is to uphold the 1993 code of practise. Libel law was already statutory to members of the press, but the PCC do regulate anyone's right to reply, this is not legally enforceable, but if proven untrue, could result in a trial where damages would be paid to the victim. The BBC's editorial guidelines state the following
"When our output makes allegations of wrongdoing, iniquity or incompetence or lays out a strong and damaging critique of an individual or institution the presumption is that those criticised should be given a "right of reply", that is, given a fair opportunity to respond to the allegations.". In Brazil their constitution guarantees the right to reply. Other issues concerning the PCC are chequebook journalism cases of those who are bribed to sell information for print.

The ASA stipulate that all advertising should be honest, legal, truthful and of taste. Ofcom and the BBFC all protect children from violent and sexualised imagery that are featured in television, radio and video games the ASA formed an organisation with other regulators named ParentPort. This website regularly updates parents on how they can take action and also features statistics, tips on how they can prevent their children accessing such material and internet links to other regulators, protecting those under the of 18.





Censorship



Censorship in the media is something that is increasingly being influenced by the agenda of media tycoons and those in government. Calls for censorship are a regular occurrence in the public sphere. This is often more than not because the material is of an offensive nature. Some legislative acts in the United Kingdom that define the breaches of law would be The Obscene Publications Act of 1964, The Broadcasting Act of 1990, The Official Secrets Act of 1989 the Racial and Religious Hatred act of 2006, also any material that insights terrorism will be censored, however this can sometimes conflict with The Human Rights act of 1998. All of these acts in particular explain the breaches of such laws and that in a court of law any defendant could receive serious criminal convictions. These acts define the moral and ethical lines, and in the event these lines are crossed it will become a legal matter. But who does censorship benefit? the board of classification? government? parents? censorship is often encouraged with propaganda, and right-wing politics that exist in new media.  Blasphemy used to contain an unwritten 'blasphemous libel' law but after the common law case of 'White House v Lemon' after an apparent blasphemous poem made it into an issue of Gay News after the trial in 1977 Lord Scarman concluded with the following statement: "Every publication is said to be blasphemous which contains any contemptuous, scurrilous or ludicrous matter relating to God, Jesus Christ, or the Bible, or the formularies of the Church of England as by law established. It is not blasphemous to speak or publish opinions hostile to the Christian religion, or to deny the existence of God, if the publication is couched in decent and temperate language." this sent a clear message that blasphemy laws were something of the past, especially regarding material that retains artistic merit or for the benefit of entertainment. In entertainment films like 'Life of Brian' was faced with social uproar by religious believers and still is not just in the UK but overseas to.  In 1980, 68 of the councils that scrutinized the film, upheld the regulator British Board of Film Censors AA certificate, 28 enforced a local X rating and 11 banned it outright.



More recently the play 'Jerry Springer: The Opera' of 2005 written by comedian Stewart Lee and musician/comedian Richard Thomas was subject to controversy due to elements of blasphemy. The programme is a satirical musical and a pastiche on 21st century popular culture and religion in the 21st century judeo-christian world. The musical offended followers of the Christian Voice who threatened to picket the performances which in turn lead to Arts Council England pulling out on their bid for funding. The programme did gain some support from the BBC in 2006 the same year it toured, which resulted in members of Christian Voice picketing the BBC's facilities, this further led to the Christian Institute attempting to prosecute the BBC. Protests continued at venues to varied degrees throughout its 2006 UK tour. The programme is a satirical musical and a pastiche on 21st century popular culture. Its use of profanity was incorrectly reported in the press. Claims made by both The Daily Mail and The Sun stated the show used "3,168 mentions of the word f*ck and 297 of the word c*nt". In an interview with The Observer Stewart Lee revealed there are in fact 174 swear words in all.










BBC Three animated black comedy 'Monkey Dust' set in an exaggerated dystopian Great Britain aired from 2003 until 2005. The show used animation and satirical humour in a sketch show format. The programme received some considerable praise for its originality and critique and now receives a modest cult following on the internet. but after the London atrocities of July 7th 2005, the show stopped appearing on the BBC Three schedule. This is speculated because of the content and humour that appears in Monkey Dust. In particular characters such the Peadofinder General (a kind of  grim reaper-esque executioner of pedophiles) Omar, Abdul and Shafiq who are incompetent suicide bombers and Abu the illegal immigrant.These characters may not have been ethically viable to air during that time, but eight years on and there is no sign of Monkey Dust appearing on BBC Three's schedule. Of course this is all speculation a spokeswoman for comedy at the BBC commented on the state of Monkey Dust, since its exemption explaining "it was absolutely not the content of the programme that resulted it in being shelved, it went through a typical broadcast pattern, first airing on BBC Three, then BBC2 then it was pulled from programming". Furthermore there were all in all three series, only the first series was released on DVD the second and third containing material featuring Omar, Abdul, Shafiq and Abu the illegal immigrant. The official explanation to why the remaining two series never made it to DVD was due to the untimely death of Monkey Dust creator Harry Thompson. I would speculate that it may be down to marketing with BBC Three executives. Although at the time it gained a good reception, it may not have been credible to some advertising and marketing officials, there may be a fear that members of the public would be offended with Monkey Dust's dark but hilarious humour.



Taste and Decency





In the press taste and decency must be to a professional standard, it is important especially as a journalist, to consider the sensitive nature of a subject or story. If the story is obscuring or demonizing in a condemning fashion, a person or subject, then it will not correspond with what serves the public interest.



Sally Bercow's avenue for outrage


Most recently a high court found Guardian journalist Sally Bercow guilty of breaching
libel law, after she published a tweet on her
twitter account that claimed Conservative MP Lord McAlpine was involved in organised pedophilic activity during the 1980s.  BBC's Newsnight special that aired on November 2nd 2012, wrongly linked an anonymous Thatcher-era politician to be involved in a child abuse cover up, regarding a Wrexham care home in Wales during the 1970s and the 1980s. This was an issue of current affairs and many of Bercow's peers and twitter followers took an interest in such issues. In the midst of all the media attention, just days after the botched newsnight special aired, Sally Bercow tweeted "Why is Lord McAlpine trending. *innocent face*".

Lord McAlpine was angered by the claims and lashed out at BBC executives for green lighting the special, which in turn controversy followed, his reputation and livelyhood was troubled by such serious accusations. The BBC apologised to McAlpine reservedly and settled a defamation claim of £185,000 to McAlpine personally. Sally Bercow approached McAlpine twice in January of 2013 with offers for compensation., McAlpine rejected both offers, instead favouring formal justice, the undisclosed damages will have to be paid by Bercow directly to McAlpine, it is stipulated this is more than what she bargained for.  Judge Justice Tugendhat dismissed Mrs Bercow's argument that the question she had posed was entirely neutral. Her inclusion of the words "innocent face" revealed that the question was "ironical" the judge ruled.

Justice Tugendhat denounced Bercow's claim that the tweet was entirely neutral and was meant to be a conservational statement. Bercow stated "I did not tweet this with malice, and I did not intend to libel Lord McAlpine. I was being conversational and mischievous, as was so often my style on Twitter." She commented further "I very much regret my tweet, and I promptly apologised publicly and privately to Lord McAlpine for the distress I caused him. I also made two offers of compensation". Lord McAlpine's attorney further stated "With knowledge of the judgment, I am pleased to be able to say that Mrs Bercow has finally seen sense and has accepted an offer of settlement, which Lord McAlpine made back in January".

On the 24th of May 2013, Sally Bercow was found guilty of libelous accusations of child abuse involving Lord McAlpine. After the ruling, Sally Bercow stated to the press "Lord McAlpine issued proceedings and the last few months have been a nightmare. I am sure he has found it as stressful as I have. Litigation is not a pleasant experience for anyone." Mrs Bercow said she had learned her lesson "the hard way". This has raised awareness for everyone who use social networking websites like Twitter, it was obvious that such an accusation could result in legal action, however this has became the most recent and relevant example of the growing concern to be more vigilant when sharing and publishing on personal social networking web pages.

Taste and decency may also refer to allusions of sexual nature, sexualised nudity, illegal drug use and alcohol abuse. In the press industry, taste and decency is a necessity for journalism, it also follows a visual stigma, some press publications have been known to print unsettling material referring to war, images containing people on fire, limbless, battered or dead, this will also relate to televised news, for example a broadcaster will forewarn their audience with a statement "viewers may find this footage disturbing". Professionals often choose to self-censor their material in post-production, this is a safeguard that is growing in popularity and is being applied to journalists, news anchors, producers, directors and musicians.

This is a process in which they take into account the legal and ethical constraints that apply, they will also take into account any form of misconduct that could threaten or weaken their social capital. Motives for this would be to satisfy shareholders and/or advertisers, and to avoid sanction or punishment from government bodies or regulators that would otherwise threaten the longevity of a career in that particular part of the industry. Many political and social commentators have shared their concerns on the growing power harnessed by media moguls and multi-national conglomerates.  Noam Chomsky I thought digressed into this topic accurately.


"The major media particularly, the elite media that set the agenda that others generally follow-are corporations “selling” privileged audiences to other businesses. It would hardly come as a surprise if the picture of the world they present were to reflect the perspectives and interests of the sellers, the buyers, and the product. Concentration of ownership of the media is high and increasing. Furthermore, those who occupy managerial positions in the media, or gain status within them as commentators, belong to the same privileged elites, and might be expected to share the perceptions, aspirations, and attitudes of their associates, reflecting their own class interests as well" - Noam Chomsky on media conglomerates. 



Intrusion




The regulatory body PCC (press complaints commission) are an independent self-regulator, over the last four years controversy has surrounded the department, and people have questioned the authenticity of their role as a regulator. First their was the News of The World phone hacking scandal, which after a long trial featuring high profile witnesses who testified against the ethics of the press, Lord Justice Leveson concluded in his report that they introduce a new independent regulator, that would be less concentrated and completely independent. In recent news, the controversial far right paper The Daily Mail, had printed a story on a transgender school teacher Lucy Meadows, after months of harrasment and invasion of her privacy from the press, resulted in her ultimately taking her own life. Lucy Meadows previously known as Nathan Upton taught at Mary Magdalen's Primary School in Accrington, Lancashire. The story arrupted into national news when the press learnt parents were upset and confused when Meadows' transition was announced in a school newsletter notifying parents and guardians of staff changes, it read: "Mr Upton has recently made a significant change in his life and will be transitioning to live as a woman. After the Christmas break, she will return to work as Miss Meadows." The story was covered in a mostly negative fashion by various publications but perhaps the most damning and convicting was an article that appeared in Richard Littlejohn's article for The Daily Mail, the piece headline' was "He's not only in the wrong body… he's in the wrong job" the polemicist asked whether anyone had thought of "the devastating effect" on the pupils of Meadows' change in gender. 

As the PCC's rules dictate, the commission were able to act when Meadows herself complained on the 4th of January 2013 a PCC complaints officer sent an email to all UK media addressing her concerns to them. Right through the christmas period into the new year, she was chastized and harrased by the press she had made several statements one made just before christmas read ""I am grateful to governors and colleagues at St Mary Magdalen's for their support. I'd now ask for my privacy to be respected so that I can continue with my job, which I'm committed to and which I enjoy very much." On the 19th of March 2013 Lucy Meadows was found dead in her Accrington home, from carbon monoxide poisoning. This had caused outrage and several responses to the case, have ousted The Daily Mail, and their infamous approach to covering personal, and confidential stories that do not serve in the public interest. In the inquest to her death Coroner Michael Singleton
said he planned to write to Conservative MP Maria Miller, Secretary of State for Culture, Media and Sport, to warn that "unless action is taken it could leave to further fatality". Mr Singleton further stated: "I will be writing to the government to consider now implementing in full the recommendations of the Leveson Report in order to seek to ensure that other people in the same position as Lucy Meadows are not faced with the same ill-informed bigotry as seems to be displayed in the case of Lucy." When addressing the media at the conclusion of the inquest he said: "And to you, the press, I say shame - shame on all of you."




Freedom of Information



The Freedom of Information act of 2000 was a bill that was passed in parliament in order to "create a public right of access to information, held by public authorities." The act dictates that the public have a right of access to current and historic information the government had previously held. The act was described at the time as "the act that is almost too good to be true." the white paper was originally named "Your right to know" written by Dr David Clark created in 1998. This was a commitment contained in the Labour Party manifesto running up to the 1997 general election, the act was officially implemented in 2000, previously to this there had been no right to access information in the UK, merely a limited voluntary framework for sharing information. There are absoloute exemptions to be made regarding the act for example information contained in court records, where disclosure of information would infringe parliamentary priviledge and information provided in confidence.

In America their level of information made accessible to the public is heavily regulated, it has recently been reported that the US Federal Government have been keeping highly personal data stored on a huge database, containing personal information from the public's personal social networking accounts, mobile phone records, video call records, file saves companies like Google, Yahoo, Microsoft and Facebook have denied giving the US and UK governments access to their servers. Obama and his administration insist that this will help them counteract extremism and the war on terror. It is a very high-brow topic our most basic of rights, our right to privacy and personal data is being monitored and fed to a federal database, these are alarming facts to recognise, some of today's biggest firms and companies are hardly regulated and are even given tax breaks in the UK and the United States of America. As long as they are holding all the aces it seems that there is no indication to how integrated these companies are with their shareholders and business associates, the financial sector and secret services are working on a whole other plain.










The leaderless "Hacktivist" group Anonymous who have been active since 2003, strongly oppose internet censorship, concentrated media ownership, homophobia, US government, Israel, Syria and secret societies Scientology in particular.  They are the subject of scaremongering in numerous countries primarily America and the United Kingdom. Their infamous viral fame over the past two years have increased, the mass media have represented them as "terrorists" in particular Murdoch's network Fox brandished them as "domestic terrorists" and threats to "bomb stadiums".  It is clear that new media are pushing a propagandist agenda against the group. The group work as a global brain, a statement by Trent Peacock 'the face' of Anonymous stated the following; "We [Anonymous] just happen to be a group of people on the internet who need—just kind of an outlet to do as we wish, that we wouldn't be able to do in regular society. ...That's more or less the point of it. Do as you wish. ... There's a common phrase: 'we are doing it for the lulz'". This antagonistic approach is not the most logical of options and would hardly prove to inspire change. Although I oppose censorship, I believe this is ethically unjust and ultimately benefits no one, resulting in a cover-story to boost the egos of these "hacktivists". Although they raise a many valid points, its not something that can be open for debate in such a medium. It is a movement that has more in common with sci-fi fantasy and technology itself rather than a genuine shared philosophy.








Media Ownership and its Key Issues...





The issues that exist today with media ownership are caused by the mass privatisation and deregulation of the market, under Margaret Thatcher Conservative Prime Minister of the 1980s. She claimed "the freer the market, the freer the people" but its not hard to work out who's benefiting, the financial sector, time and time again, not the people. During the 1980s governments in the western world were turning a blind eye to a set of mergers and takeovers. In a globalized society, control is integral to its

Growing concerns in media ownership is increasingly apparent in recent years, mass media is becoming more and more concentrated by less and less transnational multimedia conglomerates. A product of globalization, This is a growing concern due to the decreasing involvement the public sphere have within the industry. Some social commentators and academics both liberalist and Marxist have expressed their concerns that increased concentration would only call for a democratic debate on the issues regarding closely-knit and controlled global capitalism. Convergence of media ownership doesn't necessarily mean consumers have better consumer choice, after all these conglomerates are more powerful than some of the countries they exploit both economically and politically. This is a media oligopoly, an oligopoly is where few media firms control a market, large (usually global) scale media companies then buy out the smaller media firms in the market in turn making them more powerful. This is a key contributor to eliminating their competitors they do this by buying out or forcing them out due to a lack of finances for production values, this is all capable because of deregulation from government. Media oligopolies continue to be ultra-powerful and their priorities correspond with the interests of their sponsors, shareholders and government. Those who oppose deregulation say it is rapidly reducing diversity in approach to how information is fed to us, often pushing a bias agender. Furthermore they argue with the growth of concentrated media comes more legally enforced thought censorship, for example some of these conglomerates have substantial control over internet usage, giving them the option to demonstrate biased media from their standpoint. They can also restrict conflicting information that is politically and socially opposing.

The rise of capitalism and the endless will to promote capitalism through advertising, sponsorship, and product placement is proof of the redefinition of the audience as consumers rather than citizens. The audience is constantly bombarded with bias suggestion, favouring a middle class lifestyle or stereotype, or gaining credibility or instant attraction to the opposite sex by purchasing a product. In both America and Great Britain it is often the upper working working class and lower middle class who are misrepresented and sometimes disregarded by the media. Integration and control over goods, services and labour is progressively being governed by media conglomerates, this limits our consumer choice. It is questionable that these transnational media conglomerates are democratic at all and with advancement in technology and the personal information institutions can access on an individual are worrying to say the least. It appears our basic freedoms are being infringed on. Decades ago many of the 'press barons' worked in the interests of the capitalist class. But now the majority of privately owned media companies are now controlled by the six big multimedia conglomerates. These media giants have huge economic and political power, they generate massive revenues which is shared out to their primary owner and shareholders. While no company is safe from collapse the fact is more media production and cultural distribution are being controlled by a small number of privately owned companies, meaning fewer players and more money circulating through less hands. Their ideology is vested in two things, surplus revenue and upholding the values and beliefs of capitalism.

Key factors that continue to boost media imperialism and cultural homogenization are:
  • The emergence and merging of fewer global media conglomerates.
  • An increasingly deregulated environment in which these organizations operate.
  • An uneven flow of information and communication from the public to their products distributed over the global system and the different levels of access that global citizens have to global networks of communications.
  • The promotion of consumerism, which is therefore a bias counterpart to the capitalist agenda.
  • The fact that these media conglomerates own control and have substantial interests in both media and non-media companies.
  • The shrinkage of mass media's public sphere role due largely to concentration and conglomeration.

It is important that we can differentiate from state-owned media to community (not-for-profit) media and privately owned media that doesn't serve in the best interests of their advertisers, shareholders and C.E.O.s Community based media is budgeted modestly, and aim to serve the needs of the community and its inhabitants. For example the town University and its students, or a disparate group of people with niche interests. The public media spectrum will focus on impartial news and free, innovative media sharing. Private owned media will focus on synergy and other forms of vertical and horizontal integration, in order to generate huge turnovers so both the owner and the shareholder can maximise their profit and control. This increasingly limits our consumer choice in all aspects of the media i.e. television, radio, telecommunications and publications industry. However with with the internet and other technology we have been able to express whatever we like to whoever we like in the world. We can share many different types of online media, music, art, animation and film, so long as its legally acquired and shared. The web also acts as forum to comment on anything we like, voicing our individual opinions on politics, war, media, economics, culture and social and geopolitical issues.

 

Consumer Choice Ltd.


The few and big media monopolies' stronghold over what we choose is becoming stronger, minimising opportunities for other sources to dispatch information to us. As the number of broadcasters and record companies multiply it may appear as if consumer choice is increasing when in fact it is reducing, as media monopolies takeover semi-successful independents, and exploit its previous innovations under a new, bigger budget guise. This is very concerning in all aspects of the media, when competitors are wiped out or taken over, our consumer choice is further limited, we have to look to independent and more impartial sources to source more credible information. In the publishing industry popular newspapers typically cover celebrity gossip, sexualised images of women and possibly libel tabloid rumours.  This is how they continue to "dumb down" their audience with rehashed programming, celebrating mediocrity and regressive cultural ideals and push bias political agendas. This is because their company directors, editors and shareholders have generalised the readers, and this is how the audience is stereotyped. Readers have to be identified through socio-economic profiling from any offset, market research is imperative but limiting choice, limits happiness. It is important to consider the multi-cultural class and further still identify sub-cultures, in a time where convergence is everywhere, we are constantly discovering new ways of communicating with each other more choice creates more opportunity. Global media producers show no signs of slowing down as they continue to feed into social stereotypes which are proving to alienate the general public, especially those who fall into the NRS social grades C1 (lower middle class) and C2(skilled working class). This has acted as a catalyst for the educated but ill informed and in turn people from ages 18-36 are finding new ways to avoid bias and outdated information. People are looking to the internet, independent newspaper subscriptions, publishers, social networks, online blogs and independent publications some that are largely described as "niche" music and culture magazines.

Consumer choice in the United Kingdom is protected under a series of legal mandates which are; the Consumer Credit Act of 1974, Unfair Contract Terms Act 1977 and the Unfair Terms in Consumer Contracts Regulations 1999. These acts were introduced to enforce and bar any individual or organisation from exploiting consumers for their own financial gain. In the UK Ofcom continue to regulate these errors seriously and effectively.



Thursday, 24 January 2013

Regulatory Bodies and Their Purposes...


The purprose of a regulatory body is to require restrictions, impose conditions and set standards as an organisation and enforcing such regulations where needed. Some regulatory bodies are self regulating in the creative media sector for instance the free press in the United Kingdom and the British Board of Film Censors are both self regulating bodies adhering to their own set of standards, use of ethics and legislation.

It is imperitive for these regulatory bodies to bring a legal mandate to a profession in order to enforce legal constraints against those who wish to breach media and property laws. However not all regulatory functions work in the interests of those with regulated professions such as a recording artist or an author. There are government regulatory bodies that provide services for sole registered traders in businesses and limited companies. Futhermore there are regulatory bodies for unregulated professions such as charted surveyors (RICS).


PCC as a
Regulatory Body
The Press Complaints Commission are a self-regulatory body, that has been operating as the Britishing free press for over 50 years. The body first existed as the voluntary Press Council in 1953 with an aim to promote and maintain high ethical standards for journalism in this country. However by the 1980's publications had failed to work to their code of practise, abandoning even basic ethics for journalism. Parliament hadn't let this gone unnoted, many  members of the press were said to have lost confidence in the Press Council. Some members of the press believed a better solution would be to introduce new privacy laws.

After these serious implications the government proposed a Departmental Committee under David Calcutt QC, his objective was to “to consider what measures (whether legislative or otherwise) are needed to give further protection to individual privacy from the activities of the press and improve recourse against the press for the individual citizen”. David Calcutt published a report in 1990 calling for a new Press Complaints Commission in place of the Press Council and instead of further statutary controls.

The press responded enthusiastically to the report and the Press Complaints Commission was an official legally enforced act by early 1991. For the first time in journalistic history ,a group of highly experienced regional and national editors composed a code of practise for the PCC to publish. The code included 16 clauses covering accuracy, discrimination and the right to privacy. Ammendments were later made throughout the nineties and the 2000's most notably the definition of private property, child protection in cases of abuse and any breaches of the code will require a full adjudicaition from the publisher. This adjudicaition would include a detailed explanation as to why they breached the code with intentions to serve in the public interest and with how and whom they made breaches to the code of practise.

However the PCC have since received heavy criticism from well known authority figures, media personalities and politicians particularly leader of the opposition Ed Milliband due to its petty attempt at handling the News of the World phone hacking scandal. Christopher Meyer was the chairman of the PCC at the time however the PCC do not have legal power to prosecute any member of the press or press officials who are guilty of any legal or ethical misconduct in the press. The conclusion of the Leveson inquiry lead to Lord Justice Leveson calling for an independent press watchdog that would tighten the restrictions and reduce the chances of anything like the phone hacking scandal happening again.

Prime Minister David Cameron recently announced that there had been a breakdown in communication between the three main political parties, Cameron ultimately deciding to pull the plug on cross-party talks to come to a conclusion on new independent press regulation. However it is said that Cameron is grandstanding on the subject, as he has stated to both deputy prime minister Nick Clegg and labour leader Ed Milliband he wishes to implicate no press laws on the current free press. 




Key Issues the PCC regulate...

  • Provides a free and accessible 24 hour helpline to the public
  • Providing a code of practise for the publishing press to follow correctly






BBFC as a

Regulatory Body
 
The BBFC (British Board of Film Classification) is a non-governmental organisation funded by the film industry, they specialise in cencorship it enforces statutary requirements to classify the age certificates/ratings for cinema, videos, DVDs and a portion of video games.
The BBFC were first established in 1912 by the film industry as an indepdent regulatory body, the organisation's main goal is to manage censorship and to unite the classification of film nationally. Statutory powers do remain with local councils which have the power to overrule any of the BBFC's decisions passing films they reject, banning films they have passed, and even waiving cuts, instituting new ones, or altering categories for films exhibited under their own licensing jurisdiction. However after the introduction of the Licensing Act of 2003 proprieters are responsible for what is shown in their venue. This independent body helps to regulate the classification of films and some video game media. Studies show that more money is being invested in video game animation and consumer demand for more and more videogames continues to increase. This shows that films are proving less popular in the 21st century.
Their classification for a theatrical film release, is dictated by a group of atleast two examiners who will rate a film according to the BBFC guidelines which are often ammended accordingly. The final decision is made by a Senior Examiner, but if a decision can't be met or if policy issues arise, the film that is to be certified will be seen by other members of the board including the board of Director and the presidential team. They will often correspond with external legal advisors for any specialist advice for the legal acceptability of film content. Examiners will examine the theme and behaviour of a film, the language used, nudity, sex, violence and sexual violence.

The BBFC will rate films under the following categories, depending on the film's content and target audience, U (all ages) PG (Parental Guidance) 12A (Accompanied by an Adult) 15, 18, Restricted 18 (Adult Films) and finally the E (exempt) classification, these are films with no formal legal obligation.

  

 Key Issues the BBFC regulate...



  • Film Classification
  • Video Game Classification


 


Mechanical Copyright Protection
Society as a

Regulatory Body
The Mechanical Copyright Protection Society was first established in 1924, it is a non-profit organisation its purpose was to collect royalties from the gramophone companies at the time and pay them to their clients who were registered musicians under Phonographic Performance Limited. Some years later the MCPS merged with the long established Perfoming Rights Society merging their collective efforts as one organisation.




 Key Issues the MCPS regulate...

  • Regulating piracy
  • Issuing registered clients/musicians with royalties under the The Copyright Designs & Patents Act, 1988

PRS as a

Regulatory Body

PRS (performing rights society) is a self regulatory body that protects the rights and copyright ownership of recording artists, songwriters, classical composers, TV and film score composers and library music creators. Members of their organisation exist all over the world from well known and distributed musicians to those who provide music in advertising, TV, film, fashion and the video games industry. Their current membership capacity consists a total of 95,000 members. The PRS ensure their members receive royalties for their music that has or is being used by a media producer or in advertising.


The organisation was first ebstablished as the Performing Rights Society in 1914 its first purpose was to collect money from those who were performing live from sheet music, this became popular with composers in particular, for example Edward Elgar, Ray Davies, Elton John, Eric Clapton, Mick Jagger and Keith Richards are all members.


The body works as a switchboard for companies or venues that wish to use a musicians music for specific events, or global event organisers. This way PRS make it easier for both parties, the musicians don't get inundated with requests from organisations or venues to use the desired music, and the organisers don't have to contact the musician directly which could result in numerous discrepencies between recording artist and the proprieter.

The PRS deal with a number of daily complaints their is a code of conduct established by Ombudsman concerning members of the PRS and licensees they have a number of teams on hand to answer queries and resolve any issues before they become a major problem.
When joining PRS a members rights are transferred to them, these rights are:







  • the right to perform the music in the public (concerts, pubs, shops etc)
  • to communicate the music to the public (including broadcasting, broadcasting on demand and use of music on the Internet interactive services, including satellite and cable transmissions)
  

Key Issues the PRS regulate...

  • Copywright issues with owner and media producer
  • Forging alliances to legislate copywright administration in the UK and overseas







ASA as a

Regulatory Body
ASA (advertising standards authority) is a relf regulatory body it is not supported by the government of the United Kingdom but in fact supported by a levy in the advertising industry. It does not have the power to make legislation however its code of  advertising practise clearly reflects legislation they work to investigate false advertising (of all media), offensive material, breaches of data protection, internet advertisements and banner links (that apply to their remit) falsified sales promotions etcetera.
Their website seems to promote themselves as an organisation bound on values and principles, they seem to be in touch and up to date promoting their twitter account. Their goal is to regulate the content of advertising, sales promotions and direct marketing successfully. Their values are instilled on reliability and  providing a fair and ethical, accessible and helpful, open and accountable service to the public.


Their complaints procedure requires that you give your personal details in correspondence the Data Protection Act of 1998 these details are never disclosed, they are only disclosed if a consumer complains about no receival of goods or wishing to be removed from a company database. If the complaint comes from a rival competetor they require the company to be named, this helps limit the number of reactionary or petty claims made to the ASA. To make a complaint a member of the public may address one online via their website under the 'consumers' section of their webpage:

They also publish rulings and cover bad publicity of their sanctions towards advertising, marketing and falsified sales promotions. A company can appeal successfully against the ASA if there is any flaws in the ASA's investigation. A company may also file for appeal under the grounds of any probable explanations to a lack of evidence on the company's part during an investigation, as long as the ASA are met with the correct evidence.  However this will be reviewed by an indepedent reviewer and such appeals against a adjudication must be 21 days within that adjudication.

The ASA regulate under a contract with Ofcom and are funded by advertisers from an "arm's length arrangement" to certify their indendence they have a seperate funding mechanism so the ASA are unaware of which advertisers are funding them and the ammount they contribute. This anonymity helps stimulate independence and encourages a will to remain bias when regulating the advertising industry. 

 

Key Issues the ASA regulate...

 

  •  Protecting Consumer Choice
  •  Formally investigating any legal or ethical breaches of the UK's Advertising Code





OFCOM as a

Regulatory Body
 

OFCOM (the office of communications) is a government approved regulatory body that monitors the ethics and practises of the broadcasting, postal service and telecommunication industries and also operate wireless device companies.

This office of communications was established first in 2002 and received full authority after its establishment from the Communications Act 2003.

After this act was established Ofcom could now make use of their powers to step in and take action in order to benefit citizens and consumers. They make use of their powers by encouraging competition or resolving disputes between communications providers and their consumers. 


This was quoted from their website:
'We also enforce comsumer proction law, protect and manage the radio spectrum and encure viewers and listeners are prottected from offensive and harmful material and treated fairly they have three enforcement teams that deal with complaints from the general public.'


 
The consequences for not adhering to content standards in television and radio Ofcom will prepare a preliminary view provide it to the broadcaster and request representations in 10 working days once Ofcom receive the broadcasters’ representations on the preliminary view Ofcom will reach a final decision and inform the decision. Before Ofcom publish their decision they will send a copy to the broadcaster in breach of content standards, they will then publish the decision.

Depending on the severity of the misconduct they may decide to issue a statutory sanction against the broadcaster "Procedures for the consideration of statutory sanctions in breaches of broadcast licenses" will apply. They also have the ability and financial resources to fine you in a court of law for not adhering to the content standards or any breaches of The Broadcasting Act of 1990.

Key Issues Ofcom regulate...


  • Protecting the under 18's (under section 1 of the Broadcasting Code)
  • Harm and Offence (Section Two)
  • Crime (Section Three)
  • Religion (Section Four)
  • Due Impartiality and Due Accuracy and Undue Prominence of Views and Opinions (Section Five)
  • Elections and Referendums (Section Six)
  • Commercial References in Television Programming (Section Nine)
  • Commercial Communications in Radio Programming (Section Ten)

 

 

 


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