The Structure of The Creative Media Sector:
- Publishing
- Television
- Radio
- Advertising
- Animation
- Film
- Interactive Media
- Games
- Photo Imaging
Publishing
Publishing has technically been around for hundreds of years first originating in China where they invented printing methods, in the UK and Europe publishing was synonymous with the renaissance and reformation periods. It was also popular for journalists in America to copy eachother this happened alot in the early 19th century. The Times was used as a template for more serious newspapers and them themselves paved the way for advanced printing machinery and became a notoriously reliable source as early as the Napoleonic Wars. The publishing industry is immensely popular with the general public and features a versatile list of publications are newspapers, books, magazines, directories and journals. Technology has also shifted the ways publishing is brought to us, this has had a huge effect on how the market has changed for instance books are now downloadable for Ipads this is proving to be a popular alternative for the middle-class. The industry generated a turnover of £10.1Bm in the UK alone they are currently 200,000 employees in the publishing media sector.
Television
There are many aspects to the media industry the Television industry has been popular since the late 1950's and has changed dramatically over the past 60 years. The industry employs around 55,800 just in the UK. There are around 300 cable/satalite companies. The majority of these companies are small to medium sized enterprises (SMEs) employing fewer than 250 people apart from BSkyB. Many of the cable and satellite companies are publishers and broadcasters. The UK Television industry generated £11.7Bn in 2010. Television is always changing in its approach to marketing, it does so by targeting new audiences with improved/replaced programming. The UK's most popular broadcasters (and their extensions) are the BBC (eight channels) Channel 4, ITV, S4C, SMG and UTV.
Radio
Radio (originally known as wireless telegraphy) has been used for over a hundred years. Although radio is currently going through a digital revoloution due to the phenonemal number of internet users around the world, it is still immensely popular. According to Ofcom's 2012 reports 42.6% of households in the UK have access to DAB Digital Radio. The BBC has 10 radio stations operating nationwide. There are around 22,000 people employed in the radio industry.
Radio (originally known as wireless telegraphy) has been used for over a hundred years. Although radio is currently going through a digital revoloution due to the phenonemal number of internet users around the world, it is still immensely popular. According to Ofcom's 2012 reports 42.6% of households in the UK have access to DAB Digital Radio. The BBC has 10 radio stations operating nationwide. There are around 22,000 people employed in the radio industry.
Advertising
The advertising industry are always looking for new ways to appeal to a larger audience. Advertising is no longer just seen on billboards and other media like television and radio, it now finds its way into apps, blogs, youtube, and social networking websites such as Facebook and Twitter. Of all the creative media sectors, advertising has seen the greatest change. Between 2009 and 2011 the number of enterprises has rose from 13,930 to 16,010 in the advertising industry. Around 17,000 people are employed in the UK advertising industry. The total spend of advertising totals in at around £11bn per annum. Newspapers publications take up around £1.3bn that's around 12% of the total advertising
spend.
Animation
The UK animation industry has been active since the stop-motion cartoons of the 1960's but now the industry is becoming a part of the fast growing economy. There are over 250 animation businesses in the UK alone, the UK industry employes around 4,700 people, 57% employ less than 10 people 8% employ around 50 people.
Film
According the UK Film Council the UK Film Industry contributes approximately £4.3bn to the UK economy each year, rising by 50% since the UK Film Council's establishment in the year 2000. The industry employs around 27,800 people.
Interactive MediaThe UK's interactive media sector is worth several billions of pounds annually but helps generate a far larger economy. Employing around 40,000 people the interactive media sector is ever changing often introducing new products and catering for a large industry.
Games
It has been cited that the games industry is bigger than the film industry in the UK, after statistics were released that more money was spent on gaming production than film production (figures compiled from The Daily Telegraph) proving a worthy and popular alternative to entertainment. Video games are no longer for the hermit teenage boys of the early 90's but are infact a common place in your average domestic house hold . The industry employs around 10,000 people per year and with bigger and bigger production budgets being introduced it is likely that the gaming industry will continue to develop and grow.
Photo ImagingPhoto imaging is mainly photography based, 58% of job roles are photography related. Around 44,000 people are employed in the photo imaging industry there are around 14,000 companies in the industry almost half of these companies are sole traders or freelance photographers.
